JAPAN FIFA 18 LICENSE
Now, I have read other sources that said that some of the issue here is the terms of the license agreement that EA is going to have to pay up a lot more if it wants to keep its current iteration. Perhaps FIFA, as it currently stands, remains an Electronic Arts property. It says that they're going to seek new ways to bring the best video game content out there. To be fair, it doesn't say that they're going to move away from Electronic Arts in any way. Definitely, I'm sure that they knew that something was coming. I don't know if there are certain things that were set to expire, but there's no way that Electronic Arts with the franchise that is as important as it is as FIFA, there's no way that they are caught off guard here. I don't know the terms of their license agreements, frankly. What we can say with certainty is that Electronic Arts is the video game developer generating the majority of the revenues for FIFA. To your question, I don't know if there's official exclusivity between FIFA and EA. But I have to imagine that EA must have been preparing for this. FIFA didn't really explore other avenues. I mean that's what it's implying I guess or at least maybe not exclusive, maybe they had just most of the rights. I would think that EA you would have expected this, would you not? I mean, they've had exclusive rights with FIFA.
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Different companies have different strengths and they're going to explore how do we partner with strong companies in each of these different areas so that we get the best games out there for our fans. The fact that FIFA is putting out there that, you know what? We want to explore a variety of ways to monetize our brand via video games and it's probably going to look like more than just one partner that we're aligning ourselves with for our video games strategy. That is very substantial news for this company. It's says, "FIFA is bullish and excited about the future in gaming and e-sports for football, soccer, and it is clear that this needs to be a space that is occupied by more than one party controlling all the rights." I believe Friday afternoon that this report dropped, FIFA was talking about their long-term videogame content strategy, and up to now, Electronic Arts is pretty much the exclusive licensor of the FIFA brand. This is from FIFA's official website, Oct. What is very interesting is FIFA came out here. Soccer is the most popular sport around the world, maybe not here in the United States, but certainly in virtually every other country around the world, it's a very popular sport, and so FIFA is the league around the world.
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As we just saw in one of the previous slides that Sanmeet showed, it's a top 10 game over the past year. FIFA is accounting for a very large percentage of Electronic Arts' revenue. It's net revenue from Ultimate Team represented 29% of our total net revenue during fiscal year 2021, a substantial portion of which was derived from FIFA Ultimate Team. I think its fiscal year 2021, but that covers the year 2020. This is from their annual reports for the most recent complete fiscal year. I'm going to preface this by sharing how important FIFA is to Electronic Arts. Jon Quast: Well, I guess this is good place maybe to segue into this conversation when we just looked at the most recent video game data here for September and I was foreshadowing when I brought up Electronic Arts, EA, because of some news that broke over the weekend here. *Stock Advisor returns as of October 20, 2021 and Sea Limited wasn't one of them! That's right - they think these 10 stocks are even better buys. They just revealed what they believe are the ten best stocks for investors to buy right now. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* When our award-winning analyst team has a stock tip, it can pay to listen. Watch until the end to hear why he believes this announcement could be good news for Sea Limited (NYSE: SE) and Activision Blizzard (NASDAQ: ATVI).ġ0 stocks we like better than Sea Limited 18, Fool contributor Jon Quast talks about the announcement with Fool analyst Sanmeet Deo. In this video from Motley Fool Backstage Pass, recorded on Oct. This is noteworthy because FIFA video games are a very big part of Electronic Arts' (NASDAQ: EA) business. 15, FIFA - the world's premier organizer of international soccer events - said it was looking for new partners in creating video game content to bring its brand to fans. Institutional Distribution Intelligence.
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